What can you expect from this course?

Course content

    1. Welcome to your Access to Markets course!

    2. Realism vs optimism: how long it really takes to win customers

    3. The lead cycle: think like a customer

    4. Insourcing vs outsourcing

    5. Outcomes: what you can expect and what you shouldn't expect from this course

    1. Introduction

    2. What do you solve?

    3. Create your case studies

    4. Who are your customers?

    5. Creating your reputation

    6. Building trust - creating testimonials

    7. Summary

    1. Introduction to lead conversion

    2. The psychology of persuasion

    3. Designing your conversion page: engineering your 'hook'

    4. Setting up the hook for you... you have to start somewhere. Linkedin

    5. Creating your attention grabber (Canva 101)

    6. Setting the trust base: your "About" section

    7. Re-engineering your history: making your CV work for you

    8. Projects you worked on and why they matter more than you think

    9. A word about consistency... Don't confuse your potential customers!

    10. Your email signature... a missed opportunity

    11. How to use Twitter

    12. The tricks you are missing out on facebook

    13. Business cards? Really? Yes. Really

    14. Maximizing your whatsapp addiction

    15. TikTok & Snapchat

    16. Instagram, the dying beast (but not yet dead so use it for your advantage)

    17. Forget websites... what you need are:

    18. Choosing the right weapons...

    1. Introduction: what are engagement bridges and why should you really really care

    2. EB1: What are you working on

    3. EB2: What are you looking for

    4. EB3: What are you struggling with

    5. EB4: What did you learn from previous projects

    6. EB5: Advice for a friend

    7. EB6: Industry insights: pulling back the curtains

    8. EB7: Sharing is caring

    9. EB8: Recommendations

    10. Some tips and comments to save you from making my mistakes

    1. Introduction: a world of opportunities awaits you

    2. Free or paid? Go for free

    3. How to set yourself up for the next 3 months

    4. Websites are outdated

    5. Tracking is everything. CRM or no CRM?

    6. How to manage your pipeline...

Course information

  • Gratis
  • 46 lezioni
  • 1 ora di contenuto video

Your instructor...

York Zucchi

In a career spanning 27 years across over 11 countries, creating projects & businesses that have impacted people's lives in over 83 countries, I'm one of the luckiest people I know: doing what I love most, which is making a difference.

I am passionate about leaving the world in a better state than we found it. To this end, I am involved in a number of initiatives, including the Global Centre for Unconventional Entrepreneurship. More specifically my expertise is on the topic of access to markets.

It is a science to know how to find clients; without those you don't have a business!

I've presented over 500 workshops, speaking engagements and seminars in this space over the last few years, to thousands of SMEs. The biggest live workshop which I did in 2020, had over 13.000 participants!

Together with my partners, I have done a lot of research and this course is really a culmination of all that knowledge, observations and experience for your benefit.

And in case you wonder if I am just a lecturer. No. Since graduating from University 21 years ago I’ve generated over USD 11m in direct sales and at least USD 420m in indirect sales (where I worked together with others). So when I speak about this topic I am speaking from foundation of results and experience as well as research.

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